SUMMER SCHOOL IS IN SESSION!
These FREE, virtual summertime sessions offer professional development and networking opportunities for every bookseller, no travel required! Co-produced by CALIBA, MPIBA and PNBA.
JUNE
WEDNESDAY 6/7
1PM PT |
LIVE STREAM AND SELL -- AN INTRODUCTION TO WHATNOT
A key component to a bookstore’s success is finding the right online sales channels. Find out if Whatnot, a successful liveshopping platform, fits your e-commerce strategy. Join the Whatnot Books team and bookstore owners who have used the platform in different ways to reach new audiences to learn more and skip the seller application! Hosted by MPIBA. |
WEDNESDAY 6/14
1PM PT |
FINANCIAL LITERACY: UNDERSTANDING YOUR PROFIT & LOSS STATEMENT
Candice Huber, Owner, Tubby & Coo’s, New Orleans, LA, and Dean of the Professional Booksellers School Bookstore Finances Course will provide an entry level understanding of a store’s profit and loss statement, including a brief look at each individual line item. Hosted by CALIBA. Presented with the support of the Professional Booksellers School. |
WEDNESDAY 6/21
2PM PT |
MARKETING: UP YOUR EMAIL MARKETING GAME
This session by Shelf Awareness’ Kristianne Huntsberger will offer best practices for creating, maintaining, and making the most of a customer email list. Kristianne will also walk attendees through the FREE marketing programs provided by MPIBA via Shelf Awareness, as well as other opportunities to promote your store and great books. Hosted by PNBA. |
WEDNESDAY 6/28
1PM PT |
ROUND-TABLE: OPERATIONS TOOLKIT: COMMUNICATION, ORGANIZATION, EFFICIENCY
Facilitated by Mary Williams (Skylight Books, Los Angeles, CA), this roundtable is geared towards those looking to expand their knowledge and understanding of the tools needed to run a successful business. Come with questions, and be prepared to share ideas and best practices. Hosted by MPIBA. |
july
WEDNESDAY 7/12
1PM PT |
FINANCIAL LITERACY: UNDERSTANDING COST OF GOODS
Candice Huber will offer an entry level session covering what is included in the cost of goods line on your P&L and how small tweaks can effect your margins. Hosted by PNBA. Presented with the support of the Professional Booksellers School. |
WEDNESDAY 7/19
10AM PT |
(ROUND-TABLE) HOW TO MAXIMIZE YOUR TIME AND FOCUS: HIRING EXPERTS AND HOW TO PAY FOR IT
Facilitated by Kelly Justice (Fountain Bookstore, Richmond, VA), this round-table is for anyone wondering if it is possible to outsource some of your needs like bookkeeping and marketing. Come with questions, and plan to share solutions you’ve discovered! Hosted by CALIBA. |
TUESDAY 7/25
11AM PT |
MAKING THE MOST OF LIBRO.FM
Imagine a biomedical engineer reading Brené Brown’s DARE TO LEAD. Imagine a steelworker listening to Priya Parker’s THE ART OF GATHERING on the factory floor. Imagine a construction worker listening to Daniel Pink’s THE POWER OF REGRET. This is happening right now, thanks to Libro.fm for Business. We’ll unpack these surprising use cases for audiobooks, show you how bookstores are benefiting, and give you the road map for growing your audiobook sales. We’ll also talk about our “big and bold” initiative to make your storefront easier to curate and discuss where AI narration is headed. Join Libro.fm CEO Mark Pearson and Karen Farmer, Director of Customer Experience, and host of the Libro.fm podcast. Hosted by MPIBA. |
august
WEDNESDAY 8/2
1PM PT |
FINANCIAL LITERACY: MANAGING YOUR CASH FLOW
Candice Huber will discuss how better management of money coming in, and going out (inventory, accounts payable and accounts receivable), can lead to a healthy cash flow for your business. Hosted by PNBA. Presented with the support of the Professional Booksellers School. |
WEDNESDAY 8/9
1PM PT |
LEVERAGING EDELWEISS 360
An Edelweiss team member will walk you through the possibilities available to you with Edelweiss 360. Edelweiss 360 is a tool that carries many benefits. Free to use by booksellers who subscribe to Edelweiss Analytics and powered by your store’s sales data, with Edelweiss 360 you can send targeted email marketing newsletters, streamline store operations like ordering, staff picks, marketing, and more while gaining revenue through our Collaborative Consumer Marketing program. This session will serve as a demonstration and invitation to discover the power of leveraging Edelweiss 360! Hosted by CALIBA. |
TUESDAY 8/22
2PM PT |
(ROUND-TABLE) NEW STORE OWNERS & MANAGERS
Nobody buys a store or ascends to a managerial position without having a pretty good idea of what the job will require and without the perceived skillset to be up to the task. But running a store, like life, rarely sticks to the script. Recent ascendants who are figuring it out (no one ever finishes figuring) bring their surprises, lessons learned, resources, and a few tricks to the table in hopes they might smooth out the learning curve for those who are still fresh to their store-running roles. Bring your stories and questions to add to the mix. Lane Jacobsen, owner of Paulina Springs Books, Sisters, OR and PNBA president will lead this roundtable. Hosted by PNBA. |