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Dear CALIBA Booksellers,
A heart-felt thank you to everyone who was able to join us in Pasadena for Fall Fest 2024! The 153 booksellers (from 63 stores across the state) came with fantastic energy and excitement to connect and learn from each other. We especially appreciate the 60 booksellers who traveled 200+ miles to join us! Also, it’s amazing to see that 49% of attendees were first timers! Along with those of you who attended the show to learn, we’d like to thank the booksellers and industry professionals who shared their expertise and experience on our education panels. CALIBA’s strength comes from all of you! I am particularly thankful to those who came up to me personally and told me how much they were enjoying the show and complimented the hard work of the CALIBA team. We spend months putting together the programming for you: from author sessions, to rep picks, to education, and your excitement about it all keeps us energized throughout the show and reminds us why we love what we do! Your in-person feedback was amazing, but we’d love even more. Help us make next year even better by providing your input in the survey below. We hope that you all, and more, are able to join us again next year in South San Francisco, September 17th & 18th, 2025. Sincerely, Hannah Walcher CALIBA Executive Director |
Thank you for attending Fall Fest!
You can find Fall Fest resources below.
You can find Fall Fest resources below.
We're coming to PASADENa September 17 & 18, 2024!
Two full days of author sessions, rep picks, education, networking, and exhibits
in Pasadena for our third all-California Trade Show.
in Pasadena for our third all-California Trade Show.
Pasadena Hilton Hotel 168 S Los Robles Ave, Pasadena, CA 91101
Book your room by August 27 to secure a room ($209 + taxes a night).
Parking: The hotel has $17 valet day parking, $20 self-parking, and $25 overnight parking available.
(CALIBA will share a travel reimbursement form for attendees following the show).
Book your room by August 27 to secure a room ($209 + taxes a night).
Parking: The hotel has $17 valet day parking, $20 self-parking, and $25 overnight parking available.
(CALIBA will share a travel reimbursement form for attendees following the show).
✈️ For those of you flying to Fall Fest, we HIGHLY recommend flying in to the Hollywood Burbank Airport (BUR).
BUR is 15 miles away from the Hilton Pasadena. LAX is 32 miles away, but tends to be much busier. Please leave a buffer in your travel schedule to account for the LA traffic.
BUR is 15 miles away from the Hilton Pasadena. LAX is 32 miles away, but tends to be much busier. Please leave a buffer in your travel schedule to account for the LA traffic.
Schedule subject to change.
Monday, SEPT. 16TH
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6:00-8:00 PM: Welcome Party at Vroman's Bookstore/The 1894!
695 East Colorado Boulevard, Pasadena 91101 PLEASE RSVP HERE |
Tuesday, Sept. 17th
8:00-9:45 AM: Breakfast Keynote: Nnedi Okorafor - $35
California Ballroom Sponsored by HarperCollins Join us for breakfast with Nnedi Okorafor in conversation with Maryelizabeth Yturralde (Creating Conversations, Redondo Beach). Tickets are needed to attend breakfast and lunch sessions. Purchase a ticket here. 10:00-10:50 AM: Education Session: First Time Trade Show Attendee & Citizen of the Indie Book World
San Marino Michelle Pierce (Lido Village Books & Malibu Village Books), Melinda Powers (Bookshop Santa Cruz and board president), Elayna Trucker (Napa Bookmine and Education Committee chair) Is it your first time at a bookseller trade show? Join us to hear how you can best take advantage of your time at Fall Fest and learn about the indie bookselling world, including information on: regional and national trade organizations, trade publications and buying resources, free or low cost marketing tools, networking with your fellow booksellers and publisher representatives, and more! 10:00-10:50 AM: Education Session: Advanced Inventory Management
Pasadena Seth Marko (The Book Catapult), Jessica Hahl (Books Inc.), Sean Moor (The Book Jewel), Room Moderator: Mimi Hannan (La Playa Books) How do you think about the life cycle of a book or a section in your store? Three buyers (a small store, a multi-store indie chain, and a new/used store) walk us through their thought processes and the tools they use to inform their buying, shelving/display choices, and returns decisions. This session is geared towards buyers, owners, and managers. 11:00-11:50 AM: Annual Meeting
Pasadena Join us for our annual membership meeting where we'll receive yearly updates from the Board of Directors and CALIBA office about the Alliance, including financial, committee, and program reports, as well as future plans. There will also be an opportunity for membership comments and questions at the end. 
12:00-1:15 PM: Author Speed Dating Lunch - $35
California Ballroom Join us for lunch with these 9 authors whose titles have everyone buzzing. Moderated by Nikki High (Octavia's Bookshelf, Pasadena) Tickets are needed to attend breakfast and lunch sessions. Purchase a ticket here. Liese Greensfelder, Accidental Shepherd: How a California Girl Rescued an Ancient Mountain Farm in Norway (Univ of Minnesota Press) Julia Park Tracey, Silence: A Novel (Sibylline Press) Nayantara Roy, The Magnificent Ruins (Algonquin Books) Robin Benway, The Girls of Skylark Lane (HarperCollins) Christine Mari, Halfway There (Little, Brown Ink) Ezra Edmond, My Friend LeVar (Charlesbridge) Ava Dellaira, Exposure (Zibby Books) Ada Calhoun, Crush: A Novel (Viking) Jordan Thomas, When it All Burns: Fighting Fire in a Transformed World (Riverhead Books) 1:30-2:20 PM: Education: Co-op: Why Is It So Complicated and How do I Take Advantage of It?
Pasadena Ronnie Kutys (HarperCollins), Brittany Greenway (Macmillan). Moderator: Mallory Groff (Warwick's) |
1:30-2:20 PM: Emerging Voices Author Panel
San Marino Moderated by Julie Slavinksy (Warwick's, La Jolla) Jon Hickey, Big Chief (Simon & Schuster) Edward Underhill, The In-Between Bookstore (Avon) Nanda Reddy, A Girl Within A Girl Within A Girl (Zibby Books) 2:30-3:15 PM: Education Session: Publishing 101
Pasadena Ruth Liebmann (Penguin Random House), Summer Dawn Laurie (Children's Book Editor and Books Inc), Vanessa Martini (Green Apple Books) By the time a book is ready for bookstores to sell it has passed through many, many hands. What exactly are these crucial jobs and how do they affect the books we know and love? In this session you'll get an overview of how a book passes through several key stages of the publishing process before it ever reaches a catalog. 
2:30-3:15 PM: Finger on the Pulse: How the Horror Genre Has Gripped Readers of All Ages
San Marino Moderated by Senna Karellas (Towne Center Books, Pleasanton) CJ Leede, American Rapture (Tor Nightfire) Alex Brown, Rest in Peaches (Page Street YA) Brian Asman, Good Dogs (Blackstone Publishing) Justine Pucella Winans, Wishbone (Bloomsbury Children's Books)
3:20-6:00 PM: Exhibit Hall Open
7:00 PM: Rep Picks BINGO!
Join us in Old Town Pasadena @ Whimsy 40 Mills Pl, Pasadena, CA 91105 No cost to attend, but to help CALIBA with a head count, please RSVP here. Why fight traffic when you can hang out, have some small bites and drinks with us!
Think gameshow-style, fast moving, one-minute per title, with cash prizes! Free to booksellers, registration requested so we can plan accordingly. Featuring:
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WEDNESDAY, sept. 18th
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8:00-10:30 AM: Rep Picks Breakfast - $35
California Ballroom Tickets are needed to attend breakfast and lunch sessions. Purchase a ticket here.
10:45 AM-3:15 PM: Exhibit Hall Open
(Closed for Lunch 12:45-1:45 PM) 11:45 AM-12:30 PM: Education Session: Marketing 2.0 (Roundtable)
Pasadena Jhoanna Belfer (Bel Canto Books), Jennifer Caspar (Village Well Books) Join fellow booksellers in a moderated roundtable discussion to chat about how to up your marketing game. What unique marketing tactics are bookstores using to reach new audiences? How can community partnerships increase your reach? Bounce ideas off other booksellers to help craft your bookstore's unique marketing plan! 
11:45 AM-12:30 PM: Author Panel: Falling in Love with YA Romance
San Marino Moderated by Thera Pitts (The Book Jewel, Westchester) Kiana Krystle, Dance of the Starlit Sea (Peachtree Teen) Shelly Page, Brewed with Love (Joy Revolution) Katy Upperman, Everything I Promised (SourceBooks) Marie Arnold, I Was Told There Would Be Romance (Little, Brown Books for Young Readers) 11:45 AM-12:30 PM: Education Session: ABA: Prioritizing Cash Flow: 10 Areas to Review for Improved Cash Flow and Profitability
California Ballroom Presented by Kim Hooyboer, Director of Education at ABA. The true key to being in control of your business is to be in control of your cash. A bookstore’s financial stability is dependent on far more than just profitability, and cash flow determines your store’s ability to cover day-to-day expenses, such as purchasing inventory, paying suppliers, and meeting operational costs. In this session, ABA will discuss cash flow tools briefly then guide stores through ten essential steps to improve your store’s cash flow, financial stability, and long-term resilience. 
12:45-2:00 PM: All-Stars Lunch: Children's Authors - $35
California Ballroom Moderated by Hannah Walcher (CALIBA) Sponsored by Scholastic Tickets are needed to attend breakfast and lunch sessions. Purchase a ticket here. Patrick Ness, Chronicles of a Lizard Nobody (Walker Books) Pam Muñoz Ryan, El Niño (Scholastic Press) David Shannon, That's Not Funny, David (Orchard Books) Matt de la Peña, Home (G.P. Putnam's Sons Books for Young Readers) 
2:15-3:00 PM: Using Picture Books to Engage Struggling & Undiscovered Readers in a Post-Pandemic World
San Marino Moderated by Brein Lopez, Children's Book World Kate McMillan, Sustainable Structures: 15 Eco-Conscious Buildings Around the World (Holiday House) Elizabeth Partridge, Golden Gate: Building the Mighty Bridge (Chronicle Books) Andrea Zimmerman, Plumber Pearl! (Holiday House) Nell Cross Beckerman, illustrated by Kalen Chock Volcanoes (Scholastic Press) 2:15-3:00 PM: Education Session: Nonprofit, Mission-Supporting, Collective, Co-op Alternative Ownership & Business Structures
Pasadena Amanda Hall (Kepler’s Books and Literary Foundation) & Michael Centeno (Tia Chucha’s Centro Cultural & Bookstore). Moderated By: Matthew Hein (The Book Catapult) & Michelle Pierce (Lido Books) Bookstores are increasingly looking outside the traditional for-profit business model to increase revenues, pay their staff more, or be more involved in their communities. Two panelists from alternatively structured bookstores will speak about their experiences, then invite audience members to ask questions about this important, complex topic. 3:15-4:00 PM: Closing Mix & Mingle!
Foyer outside of Exhibit Hall Sponsored by HarperCollins |
Thank you to our sponsors!
General Fall Fest 2024 Sponsors:
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